Every score you see is built on official, publicly accountable data — not opinion, not crowd-sourced ratings, and nothing we've made up. Here's what sits underneath the numbers.
Census and Office for National Statistics data for the demographic and community picture.
We always use the most recent official release of each source. Different datasets update on their own schedules — some refresh often, others only every few years — so you're always seeing the latest version each publisher has made available.
We don't sell your data, and we don't let anyone pay to move up the rankings. The scores are the scores.